We really enjoyed sitting down at 638 Sheppard Ave. W and hearing how the clinic runs day to day. You know your patients best, everything on the next few pages is our outside read on where AI and a bit of automation could take some real pressure off your team.
We're a marketing agency first. The work is the same work any good agency does, getting you found, getting you leads, turning interest into booked customers. The difference is we build and run real AI underneath all of it, which is what lets us do work that normally costs three or four times as much, for a lot less, without cutting corners. Think close to what you'd get from a full-time hire dedicated to this, at a fraction of a single salary.
Everything from here is built from that visit plus our own research, your website, your reviews, your public footprint, not yet a full sit-down on your specific goals. Think of it as a preview of how we think, not the ceiling of what we can do. Meta and Google ad management, lead capture systems, custom dashboards, and bespoke internal software are all things we build regularly, we just don't like guessing at solutions to problems we haven't actually heard from you.
Family medicine and walk-in care in North York since 2020, run by Dr. Farnoosh Soltani out of 638 Sheppard Ave. W. Twelve services under one roof, from prenatal and pediatric care through chronic disease management and minor procedures, plus fluent English and Farsi care for a genuinely diverse neighbourhood.
Finding any family doctor in Ontario right now is hard. Finding one actively accepting new patients is rare. That's a real asset, and right now it's mostly sitting on a website that AI has almost nothing to say about.
When someone searches for a family doctor accepting new patients in North York, and a lot of people in this city are searching for exactly that right now, the AI answer isn't pulled from a map pin. It's built from detailed, specific content already sitting on a website, the kind that tells AI exactly who you are and why you're worth choosing.
Right now a few nearby practices have more of that built out than NY North does, so AI reaches for them first, even in a market where finding any family doctor is genuinely hard. That's not a reputation problem, it's an information problem, and it's a fixable one.
Monday to Friday, 9 to 5. No evenings, no weekends. That's a normal, sensible schedule for running a clinic, but it also means the entire weekend, and every evening after 5, is a window where someone can search for you, want to book, and get nothing back until Monday morning.
By then, they've often already called the next name on the list, especially if they're a new patient with no relationship to you yet. It's not about being open more, it's about making sure someone's still there to answer, even when your team isn't.
Diabetes check-ins, flu shot reminders, prenatal visits, well-child visits, chronic disease management alone covers six different conditions. Each one needs a patient reminded, called, and rebooked on a predictable schedule.
It's necessary work, and it's also exactly the kind of task that quietly eats hours that could go toward the patients already in the waiting room.
These are our best guesses from the outside looking in. You'll tell us how close we got.
We didn't want to just tell you this, so we checked. We asked AI tools like ChatGPT and Google's AI Overviews who to book with, the same way a customer would.
This is the part that should sting a little: even for the exact combination that makes NY North different, a Farsi-speaking family doctor with an OBGYN background near Sheppard West, AI names three other clinics before it ever gets to you. Nobody's built strong content around this specific advantage yet. That's not a smaller opportunity than the broad search, it's a bigger one, because almost no one's claimed it.
There's a compounding upside here too. A lead who found you through an AI answer instead of a map pin has usually already asked the follow-up questions, insurance, pricing, whether you actually treat their specific issue, before they ever pick up the phone. Those leads convert at a higher rate and cost your front desk a lot less time chasing people who were never going to book anyway.
Making your business the answer when someone asks AI who to book with, and the specific details that turn that answer into a warmer lead.
Forms, funnels, and follow-up that turn interest, whether it comes from GEO, ads, or referrals, into leads actually sitting in your pipeline.
Custom, branded tools your team actually uses. Built around your workflow, usually live within a week.
Autonomous help that runs your most repetitive work around the clock. No one has to trigger it.
Nothing formal, no long onboarding, and no dumping everything on you at once. Just three easy steps, starting with whatever matters most first.
We grab 20-30 minutes, get to know your business, and show you exactly what we'd build, before you spend a dollar.
Designed, built, and set up on your systems. Most tools are live within a week.
Monthly updates, plain-language reporting, and a direct line to us. No black box, ever.
Closed evenings and every weekend. When someone calls or texts outside clinic hours, especially a new patient trying to lock in a family doctor before they call the next name on the list, this assistant answers immediately and gets them booked.
Automatically texts patients due for a diabetes check-in, flu shot, or prenatal visit, handles the back-and-forth of finding a time, and books it, only looping in your team when a real judgment call is needed.
Knows your 12 services, your hours, OHIP coverage, and that Dr. Soltani sees patients in English and Farsi. Answers the questions your front desk answers all day, even at 9pm on a Sunday.
Turns your 12 service pages into the kind of specific, detailed content AI actually cites, diabetes management, prenatal care, travel vaccines, written once, optimized for both patients and AI search, and kept current without your team writing a word.
Texts a quick review link to patients right after a good visit, the moment they're most likely to say yes. A steady flow of specific, recent reviews is exactly what AI weighs most when deciding who to recommend.
We told you upfront we're a marketing agency that builds and runs its own AI, not the other way around. Here's what that actually gets you.
Custom tools handle the repetitive work so your team can focus on customers.
From discovery meeting to fully operating, most projects launch fast.
Agents monitor, decide, and act around the clock.
Content, campaigns, and creative from people who do this for a living, kept running and optimized by AI that never sleeps.
Get into the answers AI generates, not just page one of a search.
A direct line to the people doing the work, plain-language reporting.
Everything in this deck is our outside read, built from your website, your reviews, and a good conversation with your team. You know your customers, your slow days, and how your business actually runs far better than we ever could.
Think of this as a starting point, not the full menu. Once we actually talk through your specific pain points, where leads go cold, what marketing has and hasn't worked, what you wish you could automate, the options open up well past what fit on these pages: Meta and Google ad campaigns, lead capture systems that feed straight into a CRM, custom dashboards, internal software built around exactly how you run things. Every page here can be swapped, dropped, or added to, once we sit down together.
20-30 minutes, on your schedule. We'll map out exactly what this could look like for NY North, no pressure to decide anything on the call. You know your patients best, we just want to help more of them actually find you.
Book a meeting →